The German Vegan Study is the first social science quantitative survey in which 852 people who eat vegan were interviewed about different attitudes and motives in an online survey.
Aim: To collect attitudes, motives, eating habits and trust of vegans in relation to nutrition.
Method: Anonymous online survey with standardized questionnaire in July / August 2013. Selection of participants by snowball sampling.
- Gender of participants: Ca. 20% men and 80% women participated in the study.
(173 / 20.4%)
(679 / 79.6%)
|Age span||15 – 77 years||15 – 72 years||15 – 77 years
|Average in years||32,4 years||30,8 years||31,2 years
- Motives for a vegan nutrition: factory farming, climate protection and health
- Duration of vegan nutrition: ca. 35% < 1 year, ca. 52% 1-5 years, 12% > 5 years
- Vegans have
- a stronger environmental awareness &
- less trust in conventional agriculture than omnivores
Publications on the study:
|2016||Vegan diet: motives, approach and duration. Initial results of a quantitative sociological study.
In: Ernaehrungs Umschau 62(6): 98–103. DOI: 10.4455/eu.2015.016
Online available: Link
|2015||Vegans and omnivores: differences in attitudes and preferences concerning food.
In: Olsson, I. Anna S., Sofia M. Araújo and M. Fátima Vieira (eds): Food Futures. Ethics, Science & Culture. Wageningen: Wageningen Academic Publishers, pp. 415-420.