German Vegan-Study

The German Vegan Study is the first social science quantitative survey in which 852 people who eat vegan were interviewed about different attitudes and motives in an online survey.

Aim: To collect attitudes, motives, eating habits and trust of vegans in relation to nutrition.

Method: Anonymous online survey with standardized questionnaire in July / August 2013. Selection of participants by snowball sampling.


  • Gender of participants: Ca. 20% men and 80% women participated in the study.
(173 / 20.4%)
(679 / 79.6%)
Age span15 – 77 years15 – 72 years15 – 77 years
Average in years32,4 years30,8 years31,2 years
  • Motives for a vegan nutrition: factory farming, climate protection and health
  • Duration of vegan nutrition: ca. 35% < 1 year, ca. 52% 1-5 years, 12% > 5 years
  • Vegans have
    • a stronger environmental awareness &
    • less trust in conventional agriculture than omnivores

Publications on the study:

2016Vegan diet: motives, approach and duration. Initial results of a quantitative sociological study.
In: Ernaehrungs Umschau 62(6): 98–103. DOI: 10.4455/eu.2015.016
Online available: Link
2015Vegans and omnivores: differences in attitudes and preferences concerning food. 
In: Olsson, I. Anna S., Sofia M. Araújo and M. Fátima Vieira (eds): Food Futures. Ethics, Science & Culture. Wageningen: Wageningen Academic Publishers, pp. 415-420.