The German Vegan Study is the first social science quantitative survey in which 852 people who eat vegan were interviewed about different attitudes and motives in an online survey.
Aim: To collect attitudes, motives, eating habits and trust of vegans in relation to nutrition.
Method: Anonymous online survey with standardized questionnaire in July / August 2013. Selection of participants by snowball sampling.
Results:
- Gender of participants: Ca. 20% men and 80% women participated in the study.
| Age | Men (173 / 20.4%) | Women (679 / 79.6%) | Total (852) |
| Age span | 15 – 77 years | 15 – 72 years | 15 – 77 years |
| Average in years | 32,4 years | 30,8 years | 31,2 years |
- Motives for a vegan nutrition: factory farming, climate protection and health
- Duration of vegan nutrition: ca. 35% < 1 year, ca. 52% 1-5 years, 12% > 5 years
- Vegans have
- a stronger environmental awareness &
- less trust in conventional agriculture than omnivores
Publications on the study:
| 2016 | Vegan diet: motives, approach and duration. Initial results of a quantitative sociological study. In: Ernaehrungs Umschau 62(6): 98–103. DOI: 10.4455/eu.2015.016 Online available: Link |
| 2015 | Vegans and omnivores: differences in attitudes and preferences concerning food. In: Olsson, I. Anna S., Sofia M. Araújo and M. Fátima Vieira (eds): Food Futures. Ethics, Science & Culture. Wageningen: Wageningen Academic Publishers, pp. 415-420. |